Malica is a UX Research, Service, and Product Design Leader with over 23 years of experience turning complex challenges into clear, human-centered solutions that drive measurable business impact.
From AI-powered platforms to government services and global customer experiences, I’ve led high-impact projects that don’t just look good on paper, they create lasting value for users and organizations.
What sets me apart is my passion for coaching and team building. I don’t just lead teams, I develop them with a passion. I’m committed to creating collaborative, high-trust environments where teams grow, innovate, and thrive. My leadership style is rooted in mentorship, empowerment, and clear strategic direction.
Whether I’m mapping a journey, prototyping a product flow, facilitating a workshop, or building a research playbook from scratch, I bring a unique blend of people-first leadership, research rigor and design thinking. I thrive at the intersection of human-centered design, business goals, and team culture and I’m not afraid to ask the bold questions that unlock meaningful innovation.
Industries Where I’ve Led Design Work
From retail to rail, insurance to healthcare, federal to state government, I’ve helped teams in highly regulated, high-impact spaces design smarter, more human-centered digital experiences.
