Global Beverage Company - Research Framework & eB2B Transformation
The Project: Customer Engagement Strategy
The Challenge: A global beverage company set a strategic goal to transition all eB2B customers onto a unified digital platform by 2026. However, their user research capabilities were still developing, making it challenging to systematically incorporate customer insights into product development. Without a structured engagement approach, the company risked:
Building a platform that didn’t align with customer needs, leading to poor adoption rates.
Slower go-to-market timelines due to the lack of clear research integration.
Costly redesigns caused by misaligned product decisions.
Difficulty scaling research efforts, as funding and expertise were still limited.
The company needed a structured customer engagement model and a scalable research framework to ensure user feedback played a central role in shaping their eB2B product strategy.
My Role & Impact: Centering customer insight as a strategic asset, I created a scalable customer engagement model and research strategy for a global beverage company to ensure user feedback shaped the future of their eB2B platform and product roadmap.
