Hi, I’m Malica. I turn complexity into clarity design teams can act on.
I’m a User Research and Service Design Leader with 23+ years of experience transforming complex systems, AI platforms, government services, and enterprise products into human-centered strategies that drive real business outcomes.
Real Design Work. Real Impact.
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Turning AI Insights into Action with UX Research
Role: UX Research Lead
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State Government - Public Sector Digital Strategy
Role: Service Design Lead
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Regional Rail Corporation – Mobile UX Redesign
Role: Service Design Lead
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Global Beverage Company - UX Research Framework
Role: Service Design Lead
